THE ONLY THING MORE POWERFUL THAN HATE IS LOVE

At Super Bowl LX, we distributed thousands of Bad Bunny-themed rally towels with the message “ICE OUT,” mirroring the spirit of his halftime show: Together We Are America.

These super-soft towels were designed by our co-founder and renowned cartoonist, Lalo Alcaraz, featuring an illustration of a “Bad Bunny” kicking a football encased in a block of ICE. The bunny grips a Green Day–heart-grenade, a clear nod to their album American Idiot, symbolic of love, rage, and resistance turned against authoritarian power—while “ICE OUT” on the other side of the towel, landed like a chant rising from the stands. The image fuses pop culture, sports spectacle, and dissent into a single, subversive protest visual.